改变
change

 
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婚宴菜单别一成不变
The banquet menu is not set in stone

 

 
一般酒店，婚宴菜单都是固定的，今年和去年的相同，给这位顾客和给另外顾客的也都相同。而对于新人来说，他们希望自己的婚宴是独一无二的。
In general hotels, the banquet menu is fixed, and this year is the same as last year, giving the same to the customer and to the other customers. For starters, they want their wedding reception to be unique.

 

 
因此，为了吸引新顾客，婚宴菜单也需要不一样。菜单的更新可以调查最近一年最流行的菜品，调查适婚年青人的口味和婚礼消费需求变化，调查竞争对手的婚宴菜单和婚宴动向。
Therefore, to attract new customers, the banquet menu also needs to be different. The menu updates can look at the most popular dishes of the last year, survey the taste of young people and change in wedding consumption demand, and investigate the wedding menu and wedding reception of competitors.

 

 

 

 
然后根据调查结果，对原有菜品进行调整，拟出新菜单，推行新促销举措，并拟订全年的宣传、营销、服务推广计划。菜单要以当年最流行的菜品为主，而不是那些名字好听、吃着难吃的菜。
Then, according to the survey results, the original dishes are adjusted, the new menu is proposed, the new promotion measures are introduced, and the publicity, marketing and service promotion plans of the whole year are prepared. The menu should be based on the most popular dishes of the year, not the ones with nice names and bad taste.

 

 
个性
individuality

 
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不同顾客菜单设计不同
Different menu design of different customers

 

 
婚宴在筹备的过程中新人不同，应该菜单、装饰都不同。根据顾客籍贯的不同，菜单上经常会有点睛之笔，比如有一对新人，新郎老家是宁夏的，就给他特意上一道烤羊背，新娘新郎会觉得特别惊喜。同样，如果新人有来自河北的，给他们上保定驴肉火烧。
Wedding banquet in the preparation process of the new person, should menu, decoration are different. According to different customers domicile of origin, the eyeball pen often have on the menu, there are a couple, for example, the groom's home is in ningxia, gave him a roast sheep on the back, specially the bride and groom will feel special surprise. Similarly, if the new person has a family from hebei province, give them a warranty.

 

 

 

 
这种因人制宜的设计，自然能得到顾客的认可。个性化不仅体现在菜单中，婚宴装饰中也是如此，比如有新娘是川妹子，在宴会厅布置中点缀上一串串四川红辣
This kind of person makes appropriate design, natural can get customer's approval. Personalization is not only reflected in the menu, but also in wedding decoration, such as the bride is sichuan sister, decorated in the banquet hall with a string of sichuan red hot

 
椒，象征他们火辣辣的爱情。
Pepper, a symbol of their fiery love.

 

 
这样，无形中，我们菜单、装饰都会区别于一般酒店、酒楼。
In this way, our menu and decoration will be distinguished from the general hotel and restaurant.

 

 
氛围
atmosphere

 
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改变菜品一下上齐
Change the dishes

 

 
一般酒店，客人一落座，菜品就呼啦全部端上。但是，要想让顾客印象深刻，必须注重出菜节奏，尤其打造第一道气氛菜。
The general hotel, the guest is seated, the dishes shout all the end. However, to impress the customer, you must pay attention to the rhythm of the dish, especially the first one.

 

 

 

 
比如某酒店，特别选购了直径为十六寸的四喜大拼盘作为第一道菜的盛器，配上厨师稍微夸张的雕花，菜品出场时，由美丽的礼仪小姐，伴着动听的音乐，用充满祝福的语言，将精美菜肴奉给每一桌客人，场景相当隆重。
Such as a hotel, especially the 16 inch diameter of choose and buy four xi big platter container as a first course, deserve to go up slightly exaggerated chef carve patterns or designs on woodwork, dishes out, by the beautiful miss manners, with beautiful music, with full of blessing language, the exquisite cuisine to each table, very grand scene.

 

 
特色
features

 
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打造专属金牌司仪
Create a gold medal master

 

 
一般酒店不提供司仪服务，由新人“自带”，但是如果酒店或者酒楼可以提供呢？
The general hotel does not provide an emcee service, which is "shipped" by the new person, but if the hotel or restaurant can provide it?

 

 

 

 
从新人到酒店定宴席时，自己培养的司仪就开始“介入”，负责了解每对新人的不同情况，编写不同台词，而且在主持中会把酒店的精心安排、特色服务、酒店为新人特别打造的悬念环节等巧妙地传达出来，这本身是对酒店最直接最有力的宣传。
Set up at the hotel reception, from their own culture MC began "intervention", responsible for understanding the different situation of each couple, write different lines, and the hotel in the host, for your extraordinary arrangements and characteristic service, hotel for special build suspense subtly conveyed by such as link, that in itself is the most direct the most powerful propaganda to the hotel.

 

 
此时，台下几十桌的客人都在聚精会神听司仪一个人讲话，比去电视台、广播花钱做广告，收听率都高。
At this moment, the audience of dozens of tables in the audience is listening to a person to listen to a person to speak, compared to TV station, broadcast money to do the advertisement, the hearing rate is high.

 

 
营销
marketing

 
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将婚宴服务具体化
Externalize the wedding service

 

 
酒店酒楼的婚宴做得再好那也要先吸引顾客，得到他们的认可。怎么来打动顾客呢？定婚宴，让客人先看场电影吧。
The wedding reception of the hotel restaurant can be done so well that it will attract customers and get their approval. How to impress customers? Make a wedding banquet and let the guest see a movie first.

 

 

 
客人咨询婚宴情况时，先安排新人看一场电影——《浪漫一刻天长地久》。将酒楼专门策划拍摄的婚宴宣传片，将婚宴厅面、服务、菜肴特色一一展示给客人，让客人对其服务有一个形象的了解。说不定客人看了电影中的画面，当场就下订单l。
When the guest consults the wedding reception situation, arranges the new person to see a movie first - "the romantic moment forever". The restaurant is specially designed to shoot the wedding party propaganda film, the banquet hall, the service, the dishes characteristics are displayed to the guests, let the guest have an image understanding of their service. Maybe the guest saw the picture in the movie and placed orders on the spot.

 

 
婚宴市场很大，但是如何做得有特色同时又要好，除了菜品更多的还是综合实力方面的体现。
The wedding banquet market is very big, but how to do it has the characteristic at the same time and good, besides the food is more the embodiment of the comprehensive strength.