是一种刺激思维及帮助整合思想与信息的思考方法，也可说是帮助策划师观念图像化的思考策略。此法主要采用图志式的概念，以线条、图形、符号、颜色、文字、数字等各样方式，将意念和信息快速地以上述各种方式摘要下来，构成一幅心智图（Mind Map）。结构上，具备开放性及系统性的特点，让策划师自由地激发扩散性思维，发挥联想力，又能有层次地将各类想法组织起来，以刺激大脑做出各方面的反应，从而得以发挥全脑思考的多元化功能。

It is a thinking method that stimulates thinking and helps to integrate ideas and information, and is also a thinking strategy to help the planner's concept image. This method mainly uses the concept map type, with lines, graphics, symbols, colors, text, and other kinds of digital methods, ideas and information quickly to the various ways to abstract down, constitute a mind map (Mind Map). The structure, features and open system, let the planner to stimulate proliferation of free thinking, imagination, and different levels to organize all kinds of thoughts, to stimulate the brain to make all aspects of the response, so as to give full play to the multiple functions of whole brain thinking.

2属性列举法

2 attribute enumeration method

强调策划师在策划元素创造的过程中观察和分析事物或对问题的特性或属性进行挖掘，然后针对每项特性提出改良或改变的构想，并把它们整合。

It is emphasized that planners should observe and analyze things or analyze the characteristics or attributes of problems in the process of creating elements, then put forward ideas for improvement or change according to each characteristic and integrate them.