婚礼策划师的工作内容有三大块:
The work of wedding planner includes three parts
第一块,策划。
First, planning.
婚礼的流程、音乐、布置,都属于策划的范围。这里要说的是,很多策划师把「策划」等于「布置」,这是有些片面和局限的。
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The wedding process, music, layout, all belong to the scope of planning. What I want to say here is that many planners equate "planning" with "layout", which is somewhat one-sided and limited.
一场婚礼可以没有布置,但不可能没有流程。想为客户呈现一场完美的婚礼,不仅要考虑布置,更要考虑流程。
A wedding can be without layout, but it can't be without process. Want to present a perfect wedding for customers, not only to consider the layout, but also to consider the process.
第二块,预算分配。
Second, budget allocation.
这块工作就是基于客户的需求和预算,帮助客户推荐各类商家,比如婚宴场地、主持人、化妆师、摄影师、摄像师、婚纱礼服、甜品、请柬,等等。
This job is to help customers recommend all kinds of businesses based on customers' needs and budget, such as wedding banquet venue, host, makeup artist, photographer, cameraman, wedding dress, dessert, invitation, etc.
大部分客人都是第一次结婚,婚礼涉及的商家种类又非常多。客户不了解自己想要的水准,需要花多少钱。这就需要策划师像「导购」一样,帮助客户选择。
Most of the guests get married for the first time, and there are many kinds of businesses involved in the wedding. Customers don't know what level they want and how much it costs. This requires a planner to help customers choose like a "shopping guide".
第三块,现场管理。
Third, site management.
婚礼前一周左右,策划师要把婚礼涉及的人、事、物,都进行整理。作为项目经理,制定婚礼现场的执行计划。确保婚礼从前一天进场、彩排,到婚礼当天所有流程都能顺利落地执行。
About a week before the wedding, the planner should sort out the people, things and things involved in the wedding. As the project manager, make the wedding site implementation plan. To ensure that the wedding from the day before the entry, rehearsal, to the wedding day all processes can be smoothly implemented.