| 婚庆产业正逐渐成长为一个新的朝阳产业 |
| 添加时间：2019/7/20 16:47:40 浏览次数： |
| 婚庆产业正逐渐成长为一个新的朝阳产业，婚庆消费市场的婚纱礼服、婚纱摄影、婚礼服务、婚宴、婚礼租车、珠宝首饰等行业的发展日趋成熟，并与新婚消费的其他行业如家电、家具、床上用品、室内装修、房地产、汽车、银行保险等40多个关联行业，逐步形成令人瞩目的婚庆产业链，充满了巨大的潜在商机。在婚庆产业快速发展的过程中，相关企业也越来越注重品牌服务和规模经营，婚庆的高层次服务也在增多，整个行业都在为满足当代青年多元化、时尚化、个性化、追求浪漫服务的需求而努力，婚庆产业大的产业链正在逐步形成。 Wedding industry is gradually growing into a new sunrise industry. The wedding dress, wedding photography, wedding service, wedding banquet, wedding car rental, jewelry and other industries in the wedding consumer market are becoming more and more mature, and are also consuming with other industries such as household appliances, furniture, bedding, indoor decoration, real estate, automobiles, jewelry and so on. More than 40 related industries, such as banking and insurance, have gradually formed a remarkable wedding industry chain, full of huge potential business opportunities. In the process of rapid development of wedding industry, related enterprises are paying more and more attention to brand service and scale management, and the high-level wedding service is also increasing. The whole industry is striving to meet the needs of contemporary youth in diversification, fashion, personalization and pursuit of romantic services. The industry chain with large wedding industry is gradually taking shape. Yes. 在新婚消费方面，88.4%的新人需要拍摄婚纱照;49.14%的新人计划请婚庆公司为他们举办婚礼;78.74%的新人准备到酒楼举办婚宴;36.83%的新人要为新娘购买婚纱;67.66%的新人会安排蜜月旅游。 In terms of wedding consumption, 88.4% of the couples need to take wedding photos; 49.14% plan to invite the wedding company to hold their wedding; 78.74% plan to hold wedding banquets in restaurants; 36.83% of the couples want to buy wedding dresses for the bride; 67.66% of the couples will arrange honeymoon travel. 但是，快速发展的婚庆产业也存在着一定的问题。中国婚庆产业品牌成长还处在蹒跚学步阶段。市场的良莠不齐、诚信缺失，使许多新人对新婚消费充满不信任。因此，从行业规律看，婚庆市场洗牌在即，亟须出现强势品牌来提升服务质量。婚庆行业要把握好市场脉搏，提升文化内涵，开发出符合市场的商品。对于日益壮大的婚庆市场，相关部门应加强管理，如对婚庆公司从审批注册到管理，从等级到价位，都应该有一套相应的规定和措施，并且严格把关，规范运作。要树立品牌意识，增强整个产业链的吸引力，树立行业整体信誉形象。 However, the rapid development of the wedding industry also has some problems. The brand growth of China's wedding industry is still in a toddling stage. The uneven market and lack of honesty make many newlyweds distrust the consumption of new marriages. Therefore, from the perspective of industry law, the wedding market shuffling is imminent, and strong brands are urgently needed to improve service quality. Wedding industry should grasp the pulse of the market, enhance the cultural connotation, and develop commodities in line with the market. For the growing wedding market, the relevant departments should strengthen management, such as the wedding company from approval registration to management, from grade to price, should have a set of corresponding regulations and measures, and strict control, standardized operation. We should build up brand awareness, enhance the attraction of the whole industry chain, and establish the overall reputation image of the industry. 持续的金融危机已经一定程度上影响了人们的消费观念。曾经一度流行的高端婚庆形式已经鲜有人问津，而经济节约型婚庆模式越来越受到欢迎。2009年婚庆的整体费用会出现5%左右的价格变动。在婚庆用品中，价格变化最大的就是鲜花。2008年婚庆公司鲜花进货价格就已经翻了两番。而且，鲜花价格还有上涨趋势，到2009年增幅在20%左右。 The persistent financial crisis has affected people's consumption concept to a certain extent. Once popular high-end wedding forms have been rarely enjoyed, and the economical wedding mode is becoming more and more popular. The overall cost of the wedding in 2009 will change by about 5%. Among wedding supplies, the biggest price change is flowers. In 2008, the purchase price of flowers in wedding companies has quadrupled. Moreover, there is a rising trend in flower prices, which will increase by about 20% in 2009. |
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