| 婚庆产业正逐渐成长为一个新的朝阳产业 |
| 添加时间：2020/1/10 13:51:55 浏览次数： |
| 婚庆产业正逐渐成长为一个新的朝阳产业，婚庆消费市场的婚纱礼服、婚纱摄影、婚礼服务、婚宴、婚礼租车、珠宝首饰等行业的发展日趋成熟，并与新婚消费的其他行业如家电、家具、床上用品、室内装修、房地产、汽车、银行保险等40多个关联行业，逐步形成令人瞩目的婚庆产业链，充满了巨大的潜在商机。在婚庆产业快速发展的过程中，相关企业也越来越注重品牌服务和规模经营，婚庆的高层次服务也在增多，整个行业都在为满足当代青年多元化、时尚化、个性化、追求浪漫服务的需求而努力，婚庆产业大的产业链正在逐步形成。 The wedding industry is gradually growing into a new sunrise industry. The development of wedding dress, wedding photography, wedding service, wedding banquet, wedding car rental, jewelry and other industries in the wedding consumption market is becoming more and more mature, and more than 40 related industries such as home appliances, furniture, bedding products, interior decoration, real estate, automobile, bank insurance and other industries are gradually formed The remarkable wedding industry chain is full of huge potential business opportunities. In the process of rapid development of wedding industry, relevant enterprises are paying more and more attention to brand service and scale management, and the high-level service of wedding is also increasing. The whole industry is striving to meet the needs of diversified, fashionable, personalized and romantic services of contemporary youth, and the large industrial chain of wedding industry is gradually forming. 在新婚消费方面，88.4%的新人需要拍摄婚纱照;49.14%的新人计划请婚庆公司为他们举办婚礼;78.74%的新人准备到酒楼举办婚宴;36.83%的新人要为新娘购买婚纱;67.66%的新人会安排蜜月旅游。 In terms of wedding consumption, 88.4% of new couples need to take wedding photos; 49.14% of new couples plan to invite wedding companies to hold weddings for them; 78.74% of new couples plan to hold wedding banquets in restaurants; 36.83% of new couples want to buy wedding dresses for the bride; 67.66% of new couples will arrange honeymoon tours. 但是，快速发展的婚庆产业也存在着一定的问题。中国婚庆产业品牌成长还处在蹒跚学步阶段。市场的良莠不齐、诚信缺失，使许多新人对新婚消费充满不信任。因此，从行业规律看，婚庆市场洗牌在即，亟须出现强势品牌来提升服务质量。婚庆行业要把握好市场脉搏，提升文化内涵，开发出符合市场的商品。对于日益壮大的婚庆市场，相关部门应加强管理，如对婚庆公司从审批注册到管理，从等级到价位，都应该有一套相应的规定和措施，并且严格把关，规范运作。要树立品牌意识，增强整个产业链的吸引力，树立行业整体信誉形象。 However, there are some problems in the rapid development of wedding industry. The brand growth of Chinese wedding industry is still in its infancy. The good and bad in the market and the lack of honesty make many new people distrust the newly married consumption. Therefore, from the perspective of industry rules, the wedding market is in the process of reshuffle, and it is urgent to have strong brands to improve service quality. The wedding industry should grasp the pulse of the market, enhance the cultural connotation, and develop the products in line with the market. For the growing wedding market, the relevant departments should strengthen the management, such as the wedding company from the approval and registration to management, from the level to the price, should have a set of corresponding regulations and measures, and strictly check, standardize the operation. We should establish brand awareness, enhance the attraction of the whole industry chain, and establish the overall reputation image of the industry. |
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